Recently rebranded in mid-2021, Kayak is here to stay with a fresh look that reflects Colorado’s fun and outgoing vibe. Kayak got its adventurous name from operating in an old Kayak factory here in Colorado. Doesn’t get more mile-high than that. The company culture is rooted in outdoor recreation and water conservation, they back that up by doing a great deal of water recycling and purification on-site at their grow facility in the foothills of Salida. Kayak recaptures and recycles on average about 40,000 gallons of water each day, that is roughly a quarter million gallons each week. Their brand is approachable and shouldn’t feel high maintenance, it is utilitarian with a great sense of humor and has a great love for the wilderness.