Established in 2011 by NBA veteran Al Harrington, Viola was inspired by his grandmother, who had long suffered from glaucoma. Al convinced her to try cannabis, from which she found relief, demonstrating to him the power of the plant. This pivotal experience inspired Al to name his company after Viola and begin his journey as CEO of Viola Brands. Viola’s mission is to increase minority participation and ownership in the cannabis industry while positively impacting and reinvesting in communities most affected by the war on drugs. With over 10 years of experience growing premium flower and producing award-winning extracts, Viola offers a wide variety of strains and products across five states and throughout Canada.